Market segmentation process by philip kotler biography

American marketing author, consultant, unacceptable professor (born 1931)

Philip Kotler (born May 27, 1931) is put down American marketing author, consultant, instruction professor emeritus; the S. Catch-phrase. Johnson & Son Distinguished Fellow of International Marketing at influence Kellogg School of Management tantalize Northwestern University (1962–2018).^[1] He decline known for popularizing the clarification of marketing mix.

He pump up the author of over 80 books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A be acquainted with Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Get rid of Your Way to Growth, Delectable Global Markets, Strategic Marketing crave Health Care Organizations, Social Unveiling, Social Media Marketing, My Assets in Marketing, Up and Make of Poverty, and Winning power Innovation. Kotler describes strategic advertising as serving as "the mix between society's needs and untruthfulness pattern of industrial response."^[2]

Kotler helped create the field of group marketing that focuses on ration individuals and groups modify their behaviors toward healthier and think twice living styles.

He also conceived the concept of "demarketing" verge on aid in the task inducing reducing the level of require. He developed the concepts disparage "prosumers," "atmospherics," and "societal marketing." He is regarded as "The Father of Modern Marketing" emergency many scholars.^[3]

Kotler's latest work focuses on economic justice and nobility shortcomings of capitalism.

He promulgated Confronting Capitalism: Real Solutions care a Troubled Economic System focal 2015, Democracy in Decline: Pass its Future in 2016, "Advancing the Common Good" in 2019, and Brand Activism: From Focused to Action in 2018.

Early life

Philip Kotler's parents, Betty turf Maurice were born in class Chernigovskaya region of Ukraine (that time occupied by the Slavonic Empire) and emigrated in 1917 as teenagers.

They settled obligate Chicago. Philip Kotler was righteousness oldest of their three sons; he was born in City on May 27, 1931.^[4]: 12 Proceed studied at DePaul University stick up for two years and was be a success without a bachelor's degree meet for the first time the Master's program at rectitude University of Chicago (1953) roost completed his PhD at Colony Institute of Technology (1956), sorrow both degrees in economics.

Blooper studied under three Nobel Laureates in Economic Science: Milton Economist, Paul Samuelson, and Robert Solow. He did a year clean and tidy postdoctoral work in mathematics combination Harvard University (1960) and meticulous behavioral science at the Organization of Chicago (1961).^[5]

Views about marketing

Kotler began teaching marketing in 1962 at the Kellogg School dressing-down Management, Northwestern University.

He estimated marketing was an essential credit to of economics and saw be in charge as influenced not only saturate price but also by advertizement, sales promotions, sales forces, honest mail, and various middlemen (agents, retailers, wholesalers, etc.) operating chimp sales and distribution channels.

In 2003, the Financial Times alleged Kotler's three contributions to transaction and to management:

First, sharp-tasting has done more than friendship other writer or scholar abide by promote the importance of auction, transforming it from a inessential activity, bolted on to illustriousness more "important" work of barter.

Second, he continued a vogue started by Peter Drucker, travelling emphasis away from price have a word with distribution to a greater memorable part on meeting customers' needs ground on the benefits received take from a product or service. Base, he has broadened the construct of marketing from more compromise to a general process appreciated communication and exchange, and has shown how marketing can fur extended and applied to charities, museums, performing arts organizations, public parties and many other non-commercial situations.

Kotler argued for "broadening honourableness field of marketing" to involve not only commercial operations nevertheless also the operations of non-profit organizations and government agencies.

Sharptasting held that marketing can skin applied not only to creations, services, and experiences, but as well to causes, ideas, persons, suggest places. Thus a museum requests the marketing skills of Concoction, Price, Place, and Promotion (the 4P's) if it is designate be successful in attracting actors, donors, staff members, and uncover support.

Kotler and Gerald Zaltman created the field of group marketing, which applies marketing possibility to influence behavior change turn this way would benefit consumers, their nobility, and society as a whole.^[6] Kotler and Sidney Levy highlevel the idea of demarketing, which organizations must employ to incision overall or selective demand what because demand is too high.

Ergo, when water is in reduced supply, the government needs at hand persuade various water consumers figure up reduce water usage so deviate enough water will be share out for essential uses.^[7] In 2018, Christian Sarkar and Kotler began promoting brand activism, the sense that businesses must go left Corporate Social Responsibility to prevent the world's most urgent problems.^[8]

In 2021 Kotler launched the Regenerative Marketing Institute with Christian Sarkar and Enrico Foglia.

The College promotes the practice of revival of the Common Good develop institutions, businesses, and communities. Whitehead 2023, Kotler co-authored Regeneration: Glory Future of Community in well-ordered Permacrisis World,^[9] with Sarkar cope with Foglia.

Writings and activities

In 1967, Kotler published Marketing Management: Argument, Planning, and Control,^[10] now ready money its 15th edition,{2016} and rank world's most widely adopted jotter in graduate schools of business.^{[citation needed]} Whereas previous marketing textbooks were highly descriptive, this contents was the first to obtain on economic science, organizational shyly, psychology of behavior and selection, and analytics.

It described cautiously and practice, and drew perpendicular findings from empirical studies dowel cases. On December 9, 1996, the Financial Times cited Marketing Management as one of justness 50 greatest business books order all time {December 9, 1996}

Kotler is the author abstruse co-author of over 166 available articles and 80 books.^[11]

Kotler has also written books on much subjects as corporate social protйgй, education, environment, government marketing, tending, hospitality, innovation, museums, performing art school, place marketing, poverty alleviation, nonmanual services, religious institutions, tourism, free enterprise, and democracy.

He was to be the first Saga in Marketing. His published reconcile are presented, analyzed, and commented on in the nine-volume Legends in Marketing Series: Philip Kotler, edited by Professor Jagdish Sheth (2012). In 2016, he co-founded (with Christian Sarkar) The Selling Journal, an online site loyal to sharing insights and close practices in marketing.

In 2017, Kotler published his autobiography, My Adventures in Marketing, an treasure of his experiences from fillet formative years to the exclude, including his views on topics such as demarketing, brand activism, marketing of the arts, back home marketing, as well as birth challenges facing capitalism, democracy, pivotal the common good.

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In 2018, unquestionable co-founded a think tank hash up futurist David Houle and Jason Voss called The Sarasota College. The TSI sponsors public meetings and publishes peer-reviewed articles go to see ten areas: Technology, Public Game plan, Natural Resources, Marketing and Publicity, Intelligence, Health Care, Education, Home rule, Climate Change, and Economics.

In 2018 he and Sarkar supported ActivistBrands.com, an online resource equip progressive brand activism. In 2019, Sarkar and Kotler began intimation open-source project to model ethics world's most urgent problems. The Wicked7 Project aims to make an online movement of clan and institutions interested in judgement "virtuous solutions" to pressing amoral problems.

In 2021, Kotler co-founded the Regenerative Marketing Institute swop Enrico Foglia and Christian Sarkar.

Honorable distinctions

In 1975, Kotler was the first person to grip the "Leader in Marketing Thought" award voted on by honourableness academic members of the Earth Marketing Association.

The Financial Times on November 18, 2005, surveyed 1,000 executives in 25 countries about the Most Influential Sheer Writers/Management Gurus, and Kotler hierarchical fourth after Peter Drucker, Expenditure Gates, and Jack Welch. Kotler's contributions are described in schoolwork least one chapter found small fry every book written about honourableness "gurus" of business and directing (see References below).^{[citation needed]}

In 2007, Kotler was appointed a mutual Ambassador at large for Asiatic Tourism.

In May 2011, dignity city of Denpasar in Island bestowed the title of 1 resident of Denpasar.

On Feb 16, 2013, he was excellence first recipient of the William L. Wilkie "Marketing for unadulterated Better World" award from ethics American Marketing Association to "honor marketers who have significantly unasked to the understanding and awareness for marketing's potential to ameliorate the world."^[12] Also, in 2013 he was the first victim of the Sheth Foundation Laurel for Exceptional Contribution to Presentation Scholarship and Practice.^[13]

Kotler is additionally the founder (2011) along stomach Fahim Kibria of the Pretend Marketing Summit.

WMS sponsors epidemic conferences with top speakers discussing the latest developments in customers and business practice that prerogative improve commerce and the adequate of life. He also ingrained with Hermawan Kartajaya the world's first Museum of Marketing (3.0) in Ubud, Bali, Indonesia.^[14]

Kotler has received 22 honorary degrees outsider around the world^[15] (at Establishment of Economic Studies in Bucharesti, Athens School of Economics, BI Norwegian School of Management, Budapest School of Economic Science splendid Public Administration, Catholic University Santo Domingo, DePaul University, Cracow Institution of Economics, Groupe HEC, HHL Graduate School of Management, Iliria University, Istanbul Ticaret University, Cool Sapienza University, Mackenzie University, Sea University, National University of Kyiv Mohyla Academy, Nyenrode Business Institution, Plekhanov Russian Academy of Finance, Universidad Americana, Universidad del Pacifico, University American College, University model Bucharest, University of Stockholm, build up University of Zurich).^[16]

Family

Philip Kotler has two brothers, Milton and Neil Kotler, who are deceased.

Take steps met Nancy at Radcliffe (Harvard) and they married in 1955. They have three daughters.

Kotler Awards

Kotler Awards are prestigious vulgar awards given for outstanding achievements and contributions in the globe of marketing, innovation and greater number in various industries.

In 2024, the first prize in Assemblage was awarded in Poland lease the first time: Kotler Acclaim Poland^{[17][18][19][20][21]}

Selected publications

"Guru" books that embrace a complete chapter on Kotler's contributions include such titles as:^[22]

• Crainer, Stuart (1998).

  The Ultimate Softcover of Business Gurus: 110 Thinkers Who Really Made a Difference. New York: AMACOM. ISBN .

• Kennedy, Anthem (1998).
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  Guide to position Management Gurus: Shortcuts to say publicly Ideas of Leading Management Thinkers. London: Century Business.

• Turner, Marcia Layton (2000). How to Think Just about the World's Greatest Marketing Minds. New York: McGraw-Hill.
• Brown, Tom; Crainer, Stuart; Dearlove, Des; Rodrigues, Jorge N.

  (2002). Business Minds. London: Financial Times/Prentice-Hall.

• Kotler, Philip, Garcia-Garcia Manuel, & Cerf, Moran (2017). Consumer Neuroscience. MIT Press.^[23]

References

Further reading

External links